The Origin Story
A secondhand record store
Saint-Martin Canal
PARIS, 1980
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01
She handed him a filmLa Boum, 1980
A chance encounter in a Parisian street
02
They watched it togetherin the dark
Time stood still in that moment
03
He fell in lovewith more than her
With the essence of that fleeting feeling
04
He bottled that momentand called it LA BOUM
A tribute to youthful love
Our Philosophy
ROMANCE
The art of emotional connection
RESTRAINT
Elegance through subtlety
REALITY
Grounded in authentic moments
UNRESTRAINED
Bold in creative expression
ENCOUNTER
Cherishing serendipity
SENSIBILITY
Attuned to the delicate
“
Color your mind
Scent your life
01
With enough honesty
Every fragrance tells an authentic story, crafted with genuine emotion and artistic integrity.
02
Emotional fragrance
We believe scent is the most powerful trigger of memory and feeling.
03
Designed for intimacy
Each perfume is created to be discovered slowly, revealing itself in intimate moments.